Research shows that 56 percent of customers can be influenced by the menu board

Designing a menu that communicates critical menu elements to simplify the customer purchase process isn’t easy, but there is a tool that can help; the optimized menu board. Research shows that 56 percent of customers can be influenced by the menu board, about 74 percent said than an easy-to-read menu board is their top priority.

The CEO of a QSR chain recently told us that: “Menu board optimization is one of the best investments my company can make.
It far exceeds almost any other strategy I could pursue to increase profits.

So why do so many menu boards underperform? One big reason is that they are strategically weak.
They don’t incorporate business objectives or take into consideration how customers actually use menu boards. Effective menu board design follows a structured, analytical approach that is much more than a graphic exercise. Sign Centre has identified seven truths that collectively result in world class menu board strategy and design.

SHOP MENU BOARDS

Designing a menu that communicates critical menu elements to simplify the customer purchase process isn’t easy,
but there is a tool that can help; the optimized menu board. Research shows that 56 percent of customers can be
influenced by the menu board, about 74 percent said than an easy-to-read menu board is their top priority.

DIGITAL MENU BOARDS

Think like a customer! Menu board design should reflect how your customers order their meals. Research can help get at this information and enable you to think like a customer.For example, what do they order first, second, third? As the example below indicates, your item offering sequence should sync with a customer’s ordering sequence.

MENU BOARD DESIGNS

Designing a menu that communicates critical menu elements to simplify the customer purchase process isn’t easy,
but there is a tool that can help; the optimized menu board. Research shows that 56 percent of customers can be
influenced by the menu board, about 74 percent said than an easy-to-read menu board is their top priority.