Consider signs your silent but highest-selling salespeople. Signage helps your customers navigate your shop without making it necessary to ask sales staff basic questions. Much like you set standards for an employee’s appearance and expectations for their conduct, the color, visibility, messaging, and quality of your signage also require a certain amount of development and consideration. Also like employees, signs can be given on-the-job tasks, ranging from sales information and wayfinding to general product information and usage. With that in mind, here are some general best practices you’ll want to consider when thinking about store layout and signage, followed by five types of signs you won’t be able to do without.