Signage helps your customers navigate your shop without making it necessary to ask sales staff basic questions. Much like you set standards for an employee’s appearance and expectations for their conduct, the color, visibility, messaging, and quality of your signage also require a certain amount of development and consideration.
If you want to operate a successful retail business that attracts customers and drives sales, then you need to get noticed, and that usually starts with signage. Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause over stimulation and even confusion. Signage in your brick-and-mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought. Why do signs play such an important role in retail?
Consider signs your silent but highest-selling salespeople. Signage helps your customers navigate your shop without making it necessary to ask sales staff basic questions. Much like you set standards for an employee’s appearance and expectations for their conduct, the color, visibility, messaging, and quality of your signage also require a certain amount of development and consideration. Also like employees, signs can be given on-the-job tasks, ranging from sales information and wayfinding to general product information and usage. With that in mind, here are some general best practices you’ll want to consider when thinking about store layout and signage, followed by five types of signs you won’t be able to do without.
Designing a menu that communicates critical menu elements to simplify the customer purchase process isn’t easy,
but there is a tool that can help; the optimized menu board. Research shows that 56 percent of customers can be
influenced by the menu board, about 74 percent said than an easy-to-read menu board is their top priority.
Think like a customer! Menu board design should reflect how your customers order their meals. Research can help get at this information and enable you to think like a customer.For example, what do they order first, second, third? As the example below indicates, your item offering sequence should sync with a customer’s ordering sequence.
Designing a menu that communicates critical menu elements to simplify the customer purchase process isn’t easy,
but there is a tool that can help; the optimized menu board. Research shows that 56 percent of customers can be
influenced by the menu board, about 74 percent said than an easy-to-read menu board is their top priority.
