The effective promotion of your business is so important in this day and age; with a number of competitive businesses all vying for custom, you must ensure that you stand out from the crowd. There are a million and one ways that you can successfully promote your business but starting from the ground up is a great place to begin. While a pavement sign may not be the first thing that springs to mind when it comes to advertising and sign creations, it can be really effective in drawing in customers from the street. Whether you choose to display an elaborate design or a simple but informative sign, making sure there’s a sign that says you’re open for business can be incredibly beneficial and increase foot traffic almost instantly.